highland 100 by mr charles jeffrey

One Hundred Shoreditch x Charles Jeffrey unveil a festive fantasy: the 100 Highland Tree. Escaped, half-alive and untamed, it sprawls through the lobby demanding flat whites and spirit. 

Here are some words from Mr Charles Jeffrey himself:   

''In the Highlands, Christmas trees aren’t gentle. They are unruly things - drunk, loud, and full of bad ideas. When one is cut down, it’s too dangerous to leave in the open. Tradition says they must be sealed in cardboard, shipped north, and tamed by Santa’s workforce before they’re allowed anywhere near polite company. This one didn’t make it. It broke free on the way and found its way to One Hundred Shoreditch - still boxed, still half alive, still feral.'' - Mr Charles Jeffery. The artworks live throughout December - unruly and feral.